Free advertising on social media platforms can do wonders to your business if you know how to do it. This guide specifically targets advertising on Instagram, the popular mobile photo and video sharing social networking website. However, you can find SMO experts to do the same but you can do it on your own if you wish to. This guide tells it all.
Whatever business it is; you can use free advertising on Instagram to reach to a wider audience. The process begins with connecting your Facebook page with Business Manager. For those who don’t know, business manager is an account provided by Facebook to manage all your advertisements at one place, even if the ads are getting published on some other social networking websites, excluding Facebook.
How to Set up Business Manager with Facebook?
Scroll down and click on ‘Get Started’ to know more about Business Manager.
In the next step, provide all the answers related to your business. It will help business manager understand the nature of your business.
Now, choose your Facebook business page. Create one if you don’t have. It doesn’t take very long.
Now, fill your personal details.
Combine your Facebook page into Business Manager.
As seen in the image given above, go to Business Settings >> Pages and click Add Page. Now, choose from the given options according to your business.
#Connect your Facebook Ads account to Business Manager
Now, batch your Facebook ads that you want to use on Instagram with your Business Manager account. To do that, go to Add Accounts from Business Settings. (See the image given below for clarity)
Add New Ad Account windows is open. Here, you can add another company’s account other than Facebook.
Next, you need to put your Account ID in this section. You can get the Account ID from your Facebook Ads Account Settings. Get them and paste it here in the box.
#Add your Instagram Account to Business Manager
Go to My Business >> Business Settings >> Instagram Accounts.
Fill your Instagram account details.
After filling Instagram account details, you would need to link your Instagram account to Facebook ads account that you want to use for creating Instagram ads.
Now that you know the procedure, there is absolutely no need to hire social media experts. Interestingly, you can earn a lot of money by doing that for others as so many people do not know how to advertise free on Instagram.