Shoppers make balanced and informed decision. Is it really so? Not at all! Consumer products print and packaging designs are mostly intuitive and reactive. Best sellers succeed by tempting the coldblooded brain, as it reacts before logic. Researches show that consumers’ shopping instincts go for colour, shape and acquaintance of location rather going for reading the critics! Biomotive triggers can offer instinctive reactions to be designed into packaging. These sensory indications affects our subconscious mind before the conscious part responds, and generates emotions in reaction. There are a lot of triggers, interconnecting few of them can help brands to connect with the potential customers on an emotional ground for selling more products.
Every brand needs to have an individual point of view to get successful and expressive to the clients. An effective packaging comes with an easy to understand approach with a single glimpse about the product and its relevancy in your life. You need to hire print and packaging design experts to deliver products ensuring repeat purchase. Here is how:
- Be different
Shouting louder to cover the shelf is not going to melt the ice for you! Make your brand to be the consumer’s guidepost to the category. To communicate the essence of your proposal you need to draw shopper’s eye on it. A cusp shape can do it for you. With its sharp and pointy shapes it can trigger the emotion of caution and fear among the readers. A logo can attract your eyes with cusp shapes in it to stand out on the shelf!
2. Simplicity is the best
It is always the best idea to come up with a simple design. We often get attracted towards visually calm designs. With a clam, clean and simple package design can recognize the emotional attentions of the consumers to rise your product sells.
3. Attract a child
Create an iconic connection through your packaging to stand out in the crowd. If you can delineate your brand identity to a child, then it is your success in designing eye-catching package for your product. You can easily get freelance print and packaging design experts to do it for your business and at the best price. They will come up with distinctive brand mark to attract the consumers.
4. Trigger emotions
There is nothing more influential than making an eye contact! Let your brand make the consumers feel your product. Become more powerful with an eye contact in print and packaging to trigger emotional engagements. Let your packaging contain photos to drag consumer’s attention.
Designing the packaging consciously using biomotive triggers can be a key to successful print and packaging for your business. With the science to attract clients allows design to be responsible for sales uplift.