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The Psychology of Color in Logo Design

Every business looks to have a logo that would support the brand to connect with the consumers. Thus, designing a logo is as crucial as the marketing strategies. It is important for businesses to understand the value of colors in a logo and therefore, one should give freedom to a designer to implement his/her ideas, as designers have a good knowledge about colors. Several enterprises hire logo design experts on a freelance basis as a company does not change its logo over a long period. In fact, getting the same work done from a couple of different freelancers can provide options for the brand to choose.

Psychology of Color in Logo Design Blog Ruprr

A huge part of the human brain gets influenced by the psychology of colors and this effect has been rightly utilized by several worldwide brands. Colors play a major role in evoking emotions and thus, a brand needs to first decide what kind of emotions it wants to convey to the prospective consumer.

Let’s pick some examples.

Example 1:

Colors like black, silver, white and gold go well with luxury brands as it evokes a feeling of elegance and sophistication. Brands like Rolex, Chanel, Prada, Armani, Michael Kors, etc., have used such colors in their logo, which has been successfully serving its purpose since decades.

Example 2:

It is a fact that red is a color that attracts enormous attention and implies passion, heat, energy and danger. It is said that red evokes hunger as well. Banking on this emotion, food chains like McDonalds, KFC, Pizza Hut, etc., have used red as one of the main colors in their logo.

In order to get a good logo designed, it is imperative to find a logo designer with rich domain experience. Before creating a logo, here are 3 things that need to be kept in mind:

Brand message: If the designer does not know in which direction he/she needs to take the brand, the entire logo designing progress will move towards an unknown path. Hence, a proper brief about the brand, its objectives and the message to be sent across should be well explained to the designer.

Target audience: Understanding the mindsets of the target audience helps a designer to come up with appropriate designs and play with colors in a way that would work best for the brand. Hence, it is important to educate the designer about every aspect of target group study.

Ask them to explain the logo: Every mind has different ideas. The creative ideas of a designer need not match with the client’s ideas. Thus, when one decides to hire logo design experts, they should be provided with the freedom to implement their ideas aligned to the business objectives of the brand. Of course, if their ideas are not good enough it can be rejected giving way for a new logo.

The demand for logo designers has always been on top as there are so many brands that strive to make a place in the competitive market. The good news is that with reliable online creative service market place rising in popularity, the job to find a logo designer has got easier.

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