Many believe since they use smart phones, SMS for any purpose is gliding out of fashion and doesn’t hold charm it did once. Well, the fact is still 60 percent population of the world doesn’t have access to internet. Evidently, SMS is not fading anywhere soon. People who think SMS is a second rate form of marketing, their perceptions literally need a revamp. SMS marketing is totally a content oriented marketing, without ostentatious templates. For a mega launch, companies prefer all forms of marketing but SMS. And for a small businesses or new startups SMS can do the trick and bring great results though secretive roots. Here are some of the top reasons why you should not ignore SMS marketing at the moment and go on to find SMS marketing experts for the constant buzz about your brand.
To Expand Reach:
SMS is the best way to reach out to people who struggle for or don’t have internet connections. People keep mobiles in arms reach, but they may not have updated their internet packages. SMS doesn’t need any connection, so it is something that people see immediately, though they may delete it afterwards but opening an SMS is guaranteed.
Since mobile numbers are available region wise contrary to pan country, you know exactly what can be your target zone. For instance, an agricultural product needs the database of countryside people, not of metro citizens.
Better Opening ratio:
According to a research 85 – 90 percent SMS are read within 5 minutes of receiving them. The process of sending SMS is also easy as compared to emails and it costs almost naught. With SMS there comes surety that at least over 70% people read SMS in any circumstances. It’s a huge number and chances of sales and conversation always stands a good chance.
Better click rate & interaction:
A promotional SMS contains all relevant information related to the product being marketed. It also contains a direct link to the website and contact numbers. Prospective buyers upon receiving message may either start chatting with you or your delegates or visit your website. It is a fantastic way to win hearts of direct potential leads. When they call or reply, they either provide past experience feedback or show anxiety of a first-time user.
Good for leisure and travel:
Providing services to entertainers and travelers through SMS is effective as these people can call or message you from any place, may be from a cliff top, where digital functions may not work but SMS will. Providing information in travel and hospitality sector through SMS is easy and straight. No need to maintain website all the time, especially when you are short of staff. Just hire SMS marketing experts and let them do the work by sitting across a simple desk.
Instant Cover up:
Users secret credentials are send by SMS, be it password, OTP, mail id, notification or verification code. Without SMS service, all these things are next to impossible. Moreover, being present all the time for your consumers is a good service value. People feel relaxed and confident when they find SMS marketing experts to cover up them for petty requirements.
Compared to all other forms of marketing, like email marketing, social media, paid ads, television ads, newspaper ads, etc. SMS marketing is by far the most cost effective one, especially in the cases when companies have a huge data base to bank on.